logo design history (L)

	Lacoste logo This logo depicts a crocodile and heralds back to the days of Rene Lacoste, who won the 1925 and 1928 Wimbledon tournaments. At the time of these tournaments, the tennis players still were required to play their games wearing full white shirts with standing collars. This was not a very comfortable proposition for players and as a result, this company began producing a new shirt and collar product made from Polyester, which was a lot softer and far more flexible when moving, running and stretching. "The American press nicknamed me 'the Crocodile' after a bet that I made with the Captain of the French Davis Cup team. He had promised me a crocodile-skin suitcase if I won a match that was important for our team. The American public stuck to this nickname, which highlighted my tenacity on the tennis courts, never giving up my prey! So my friend Robert George drew me a crocodile which was embroidered on the blazer that I wore on the courts." -Rene Lacoste The crocodile is issued on shirts and on the marketing for the business still today.
	Lada Corporate Identity This logo represents the coat of arms of the Russian car manufacturer AutoVAZ, the largest in Russia and Eastern Europe and better known to the world as LADA. The company was set up in 1966 in collaboration with Fiat, which is a successful automobile production company including manufacturing Volgas. The company headquarters is in Togliattigrad, town named after an Italian communist and built in 1960s around the factory. The Lada was envisaged as a "people's car" so, the lightweight Fiat 124 was adapted to survive the hazardous Russian driving conditions. Although the Lada models are often thought as 'rough' cars, lacking in most accessories expected in modern cars, they were very successful because of their affordability. Nowadays the Russian factory struggles to survive the tight competition in international automobile industry. Centuries ago, LADA was the name of a small, fast sail boat typical for the river Volga, which were also the favorite boats of river pirates who used them to rob commercial ships. At the same time "lada" in Russian means Lovely, little darling. The little ship in the logo is used to depict the strength and the power of adapting to the rough Russian conditions while the presence of the word lada symbolizes the producer wish of being a popular car.
	Lamborghini logo This well recognized logo that today belongs to the Volkswagen organization was created by Ferrucio Lamborghini. The very first iterations of Lamborghini products began in the form of tractors, burners, heaters and air conditioning systems in 1959. The first cars were produced and sold in 1963. The bull is used in this logo to depict the strength of the company and the vehicles. This logo is still used in this form today.
	Lego Corporate Logo In 1932 Ole Kirk Christiansen, a joiner and carpenter from Denmark establishes The LEGO Group. His innovative business would later on develop into a global enterprise, largely known as one of the world's most respected toy companies. The family-owned Company is controlled today by Kjeld Kirk Kristiansen, a grandson of the founder. In 1932, Ole Kirk's shop started manufacturing wooden toys, ironing boards, stepladders, piggy banks, and cars. By 1934, the company decided to adopt the name LEGO, formed from the Danish phrase "LEg Godt" ("play well"). In 1962, the first LEGO products were introduced in the U.S in sets of bricks. By 1966, LEGO kits would guide young hard hats in snapping together different kinds of trucks, buildings, ships, and planes. In 1973, a new LEGO logo replaces the former various logotypes to symbolize the expectations that people have of the company. In 1987 the brick logo is presented. A new logo is developed in April 1998. The new LEGO logo unifies all the company's products under one banner.
	Lotus Logo Design This logo was first used in 1952 by the owner of the business, English racing driver Colin Chapman, who formed the automobile engineering company. The word lotus was used to depict the passion and fervor with which the company was developed and run. Thier logo has continued to be used in the format since that time.
	Lufthansa Corporate Identity Program The impetus of the International Typographic Style and the visual identity movement joined together during the 1960's with the development of highly systematic design programs planned to combine complex and diverse parts into a unified whole. The 1962 Lufthansa German Airlines identification system, conceived and produced at the Ulm Institute of Design, is a prototype. The principles of the International Typographic Style were extended into a corporate identity program addressing all visual communication needs of a large corporation. This program was designed by Otl Aicher in collaboration with Thomas Gonda (1926-1988), Fritz Querengasser and Nick Roericht. The working premise was that an extensive organization could achieve a uniform, and thus significant corporate image by systematic arrangement and use of constant elements. A flying crane image in use since the 1930s was retained but enclosed in a circle and used in a manner subordinate to the name Lufthansa in a consistent letterspacing arrangement. The air-freight service combined the crane icon with an isometric package and bold lines to create an arrow configuration. Standardization reduced paper formats to an economical number. Grid systems and detailed typographic specifications were worked out to take into account every visual communications need, from foodservice packaging to timetables and aircraft identification. A blue and yellow color scheme was applied throughout. Uniforms, packaging, the character of photographs to be used in ads and posters, aircraft interiors and exteriors were all addressed by this massive system. The Lufthansa corporate identity program became an international prototype for the closed identity system with every detail and specification addressed for absolute uniformity.
	Luis Vuitton Logo Louis Vuitton Mallettier, usually shortened to LV is a French leather goods and luxury fashion brand and company, one of the main divisions of LVMH, the world's largest luxury goods conglomerate. The Luis Vuitton logo was first introduced in 1896 and it has been synonymous with luxury ever since. The famous signature Monogram Canvas was created as a way to prevent counterfeiting. Ironically, the brand is known today as one of the most heavily counterfeited in fashion history, with just over 1% of the items in circulation considered authentic.The company's graphic symbols, such as flowers and quatrefoils (as well as the LV monogram), were based on the trend of using Oriental and Japanese designs in the mid-Nineteenth Century.In 2001, the new Art Director of Louis Vuitton, Marc Jacobs decided to invite nine designers, architects and artists to add their own visionary approach to the brand. Collaborations included Takashi Murakami's cherry blossom design and Stephen Sprouse's graffitied logo. The “Icons” exhibition unpacked itself at the dedicated gallery space in the Louis Vuitton flagship store in Paris. In today's world, Louis Vuitton brings up thoughts of the extravagant, posh lifestyle of the socialites and celebrities who carry bags and purses emblazoned with the Louis Vuitton logo design.