logo design history (S)

	Saab logo The logo of this world famous car manufacturer depicts a mythological bird which is also used on the official coat of arms of the Count von Skane and was used as the symbol for the Swedish province Skane, where the SAAB company was formed.
	Sagrotan This product is a popular and well regarded disinfectant by Schuelke & Mayr that began in 1889 to fight against the bacteria of Cholera. The logo was initially developed in 1913 by combining the first syllable of Latin word "sanus" meaning "health and welfare" with the first three letters. The image of the Greek goddess Hygieia is also used to represent health and well-being.
	Shell logo This company was founded by Marcus Samuel in 1897 to facilitate transportation. It was named the "Shell Transport and Trading Company Ltd." In 1904 the company had adopted a logo that depicted the image of a scallop. It is a refreshed iteration of this scallop that has been in use since 1971 as sketched by American industrial designer Raymond Loewy.
	Sony Logo Design The first trademark using the SONY logo enclosed in a square box was registered in 1955. From that moment on, the logotype went through a sequence of changes. By 1960, Sony started to develop its brand identity abroad and the logo was exposed in neon in Hong Kong and New York, where it competed with well-established and famous foreign companies. Sony was the first Japanese company to post such a sign in an upmarket area of Hong Kong. Designer Yasuo Kuroki modified the logo which was quickly displayed in advertisings for Sony's miniature televisions. Later on, a design policy and corporate identity were established by a committee. A number of modifications were considered until the company decided on the current logo design. This version was introduced in 1973 and is still used today despite several proposals for introducing a new logo. In 1982, Sony launched a slogan and an additional logotype to improve the overall corporate identity. Morita thought that a catchy, brief description might be needed to complement the "S mark" logo. Soon after, the slogan 'It's a Sony!' was introduced. This catchy tandem quickly became known worldwide as a unique Sony feature.
	South Tyrol This popular vacation spot has merged together with the national tourism body to pursue tourism dollars from around the world. This logo is designed to highlight the value of the region, which is why it is such a strong, sharp-edged and high-contrast image. The new logo is designed to radiate the passion, energy and inviting nature of the location, in particular the panorama reflects its ability to offer much to its visitors. The choice of colors is fascinating, including the use of blue to represent the freshness of the milk and the winter, the use of green representing the apples, meadows and forests, the use of red representing bacon and the wine and yellow representing sun which shines more than 300 days of the year.
	Starbucks logo The worldwide coffee phenomenon that is Starbucks first began in 1971 when the founders opened their inaugural store. Now there are more than 7,500 stores across the globe under the brand of Starbucks Coffee Houses, serving more than 22 million guests annually. The world famous logo represents the environment with which the company was established in the lakes area of Seattle, Washington. In addition, the logo depicting the lady and the water dates back to the old sailor tradition of transporting coffee and the coffee trade.
	SterlingSavings Bank This is the logo of the very first German savings bank, formed in 1778 in Hamburg. Soon after this first branch opened, additional branches were also opened in further establishments in Oldenburg, Kiel, Altona and Baden-Wuerttemberg. The logo was initially put into use in 1925 and first depicted a face. The eyes were used to form the letters of D and G. In 1948, a new logo was developed as a result of the work of an experienced poster artist Lois Gaigg, where he used the S symbol for the first time. This S symbol has been further used in the most recent iteration by designer Otl Aicher. It is considered that popular opinion is that the newer logo looks like an upside down question mark.
	Stussy Logo The world famous Stussy logo is highly connected with the 80's generation of new wave beach culture. By 1980, a Californian cult surfboard shaper named Shawn Stussy decided to apply his scribbled signature logo on t-shirts that he traded along with his boards. Soon after, the clothing line extended and its modern and raw esthetic developed into an international streetwear label. Being influenced by the ideas of fashion and culture that emerged along with the changes that were made in the music scene, Stussy managed to win success. His clothing was inspired by skaters, DJ's, musicians and artists with similar tastes. Stussy exists today as a brand with worldwide independence and respect and continues to be a leader in beach culture.
	Superman Logo The story of the world famous Superman logo carries overtones of history, science and arts. Jerry Siegel was the man who came with the idea of Superman and than showed the story to his friend Shuster, an aspiring artist. The symbol "S" which was used to create the logo has a lot of meaning within the bounds of American culture. "S" stands for Superman, Stopping Crime, Saving Lives, Super-Aid, but it also represents the symbol of Superman's family house on Krypton. It is important to pay more attention on to the elements of the logo, which are often ignored. The two colors of the logo bear a deep meaning. Red and yellow are the colors of RAO ( the sun-god of Krypton) and SOL refers to sunlight. On the cover of Superman 4, April 1940 the Superman logo has a black background. However, in June 1940 the studio decides to change the logo into a larger 5 sided pentagon, easier to draw and color. This new version is first drawn by Wayne Boring. Paul Cassidy would later create a new design using a larger S, tightly slammed against the shield border. Today, in spite of all the changes the logo has suffered throughout time, its fundamental details remain mostly unchanged.

logo design history (R)

	Red Bull logo This worldwide Energy drink has a logo that is derived straight from the name of the English product name "red bull." The idea for the name and logo came from inspiration that the owner Dietrich Mateschitz received during a Thailand holiday, when he tried a sweet beverage called "Krating Daeng" or "red bull."

logo design history (Q)

Qantas The kangaroo image on this logo was first used in 1920 for this Australian Airline when it was inspired by the use of the kangaroo on the Australian penny coin. The kangaroo was used in later iterations of the airline including when it was called TAA and Australian Airlines. The kangaroo was first used on the airlines aircraft on the "belly" of the plane. The kangaroo symbol was first depicted by Sydney designer Gert Sellheim, and then in 1984 the logo was revised by Tony Dunn. In 1995 the logo was revisited again in celebration of the 75th anniversary celebrations.

logo design history (P)

	Pepsi Logo Design Around 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, began experimenting with different soft drink mixtures. Like many pharmacists of those days, he served his customers refreshing drinks created by him. His most popular beverage was something he called "Brad's drink" made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. In 1898, Caleb bought the trade name "Pepsi Cola" for $100 from a competitor that had gone broke. At the same time Bradham's neighbor, an artist designed the first Pepsi logo. The instant popularity of this new drink led Bradham to devote all of his energy to developing Pepsi-Cola into a full-grown business. During decades Pepsi had its ups and downs but is now one of the world's most famous brands, much like its rival Coca-Cola. In time, the Pepsi logo went through redesigning and modifications, now being the three-dimensional globe against an ice blue background the word Pepsi in the foreground. Pepsi has always been one of the most heavily advertised carbonated drinks, so much so that the Pepsi logo is marked in the minds of people across the globe and it no longer needs to be accompanied by its name. The symbol says it all.
	Philips logo This company was acquired by mechanical engineer Gerard Philips in 1891. The company produced coal thread lamps. In 1895 Gerard's brother Anton also joined the business and took over the focus of commercial operations, while Gerard took a more technical focus. The two brothers worked long hours to see the business transform into Europe's biggest lamp manufacturer, particularly as the lighting and electronics industry grew and evolved. The Philips Logo itself offers three wave lines and four stars which work together to symbolize the use of radio tubes and electricity. The logo was used in its first iteration in 1925 and was altered to a more circular look in 1938 with a bolder all caps name.
	Playboy logo This popular gentleman's magazine has been running since 1953, when it was first introduced by Hugh Hefner. The logo depicts the image of a hare because it has a funny and sexual connotation, and looks a bit playful with the bowtie. Hugh believed that the hare in the tuxedo was charming and amusing. By 1959 the brand was already so well known that when letters were sent with incorrect address to the Playboy business they were successfully directed to the correct location.
	Porsche logo This logo is the branding for the famous high quality sports car manufacturer Porsche. In 1952, as Ferry Porsche, the chief designer Komanda was commissioned to sketch a Porsche coat of arms that could be used as the logo. He incorporated a Stuttgart Coat of Arms animal and other elements from the local area into the first iteration. Upon registration, the logo was endorsed and then implemented on the bonnets of all vehicles from 1957 onw

logo design history (O)

	Obey Giant Logo The world renowned artist Shepard Fairey is a contemporary illustrator/designer who emerged from the skating scene. He is mostly known for creating the "André the Giant Has a Posse" street campaign which later on developed semantically and stylistically into the Obey Giant Movement. The concept of the campaign was to create an "experiment in phenomenology". Shepard Fairey created an iconic image of the wrestler's face to complement the iconic branding OBEY. Fairey used the "OBEY" slogan as a direct homage brought to the slogans found in John Carpenter's cult classic film, They Live. The OBEY movement attempts to stimulate curiosity and bring people to question their relationship with the environment. The Obey Giant campaign calls on its followers to plaster the public surfaces of public places with cryptic posters and stickers bearing the OBEY GIANT logo. OBEY Giant has become widely known through murals, stencil, and large posters, spreading over public spaces from street sign backs and abandoned building faces to commercial spaces such as bus stop posters and billboards. Today, the popular Obey Giant logo design continues to be reproduced on a wide variety of products ranging from home accessories and decor to clothing, substantially extending the impact of the OBEY campaign through iconology based on an allegiance to media and popular culture.
	Omega logo The clock maker Omega that now is owned by the Swatch Group was created in 1848 by Louis Brandt. The idea for the name Omega was created by banker Henri Riekel, who declared the watches as the "the last stage of perfection" in line with the letter Omega, the last letter in the Greek Alphabet.
	Osborne TThis well known and hugely popular Sherry was developed in the southwest of Spain. It was then transported by English-based wine merchant Thomas Osborne in 1772, who is also one of today's largest manufacturers of sherry and brandy. This well known logo symbolizes the concept of a black bull standing in the same patriotic manner as the Statue of Liberty.